In planning your practice, you should consider what outcome as you think about the business of coaching?

• A. Happiness
• B. Success
• C. Victory
• D. Performance

Answer: (A)

The idea being tested is choosing an outcome that guides all coaching decisions toward real, lasting impact on clients' lives. Happiness, as the outcome, centers not only on mood but on sustainable well-being, meaning, and satisfaction across everyday life. When happiness is the target, you shape programs, sessions, and metrics around whether clients feel more able to cope, more connected, and more fulfilled over time, not just whether they hit a single milestone. This fosters ethical practice, deeper client relationships, and long-term viability for your coaching business because value is measured by lasting life quality, which also supports retention and referrals. Other options focus on external results—performance, success, or victory—which can be motivating but are narrower and may neglect overall well-being. So, planning with happiness as the outcome keeps the focus on enduring, meaningful change for clients.